Management Team: The prospective company's management team should be innovative, cooperative, explorative, and constructive. The management team must communicate openly and efficiently. Teams should not hide bad news. Bumps are expected in every startup; The management team should be proactive in spotting potential problems and planning to avoid them.

Marketing Knowledge:  Market traction is not a mystery. A company should understand and survey its customers and prospects frequently in order to predict pipeline success and manage the sales cycle. A marketing team should know its customers desires, hopes, dreams, fears even better than the customer himself/herself AND be prepared to take advantage of that knowledge.

High Return Potential: As any venture capitalist, our mission is to deliver superior returns to our limited partners. Period. Superior returns are defined as beating the average performance of other VCs. Portfolio companies must provide an appropriate risk related return. Pre-IPO mezzanine rounds should have estimated returns of +30% in a less than 1.5 year horizon. Early-stage companies should have +33x return potential over a three to five year time range.